In CloudKPI, we understand that your journey as a SaaS is typically broken into three main stages, with each stage requiring different insights and controls.
- As a start-up, most SaaS companies are concerned with managing the cash to develop their product. So, the key things to measure here are clearly Cashflow and overheads.
- The second stage is typically where the company is preparing for investment, and therefore the key measurements here radically change to critical metrics like ‘monthly recurring revenue’, ‘customer churn’, and ‘lifetime values’.
- The third stage is typically the growth phase, with focus being more on the business growth, and return on investment metrics.
Here at CloudKPI we know that these metrics are difficult to assemble and analyse, and require pulling metrics from a wide variety of different sources. Including: website analytics, CRM, customer churn management, accounts and marketing analytics.
We know that you are either trying to do this on a spreadsheet, or you are using valuable in-house resources to develop a solution to enable you to deliver these figures to a potential investor. We also know that these solutions tend to be incomplete, and will focus on one or two key areas rather than look at the business as a whole.
We have developed CloudKPI to deliver the combination of financial and customer metrics required by your SaaS companies, eliminating the requirement for manual data input or in-house development. We are taking the pain out of the process and making it easy for you to know how your company is doing right now, whilst helping you to make the best decisions for its future. What more could you ask for?